On Sale! - Fishing and Apparel Bargins

A remarkably innovative new slug-style bait, the Dragontail offers great versatility in its applications. Whether in fresh or saltwater Read more

Excelling at scenarios where predatory fish are feeding on crustaceans, the Duratech crab delivers Hyper-realistic details Read more

Black Friday Sale! NOV 29th & 30th Only! Save 35%! Enter code “Penn30” at check out!
The PENN Fierce III Spinning Reel is made with sturdy all-aluminum composition, featuring a forged and machined aluminum spool. Read more

Paddle boarding is supposed to be fun and easy, enjoying a day on the water with friends and family is the whole spirit. Read more

Whether it’s offshore game fish like dolphin, tuna, cobia and bonito; or inshore favorites like speckled trout, spanish mackerel, bluefish and barracuda Read more

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Read more

If you’ve ever sat on an Adirondack chair and thought: ‘Dang, this would be cool in the water’, then the patent pending Hangout Chair is for you. Read more

Available in S5 & S3 size. Same platform as the Hexabullet, but designed to create a massive bubble trail. With the deep cupped nose, and 4 gnarly jets, this wahoo slayer is destined to bring meat to your fishbox. Read more

Simple, stable, durable, and versatile. The Inflatable Dock is an all-in-one swim platform, outdoor yoga platform, and portable dock. Read more

Meet the Dock Hangout 270. Whether you're floating down a lazy river, chilling on the lake, or rafting up for a party Read more

Spoons have long enjoyed a high rank among fishing lures; and for good reason, as their user-friendly design, forage mimicking form and inherently attractive motion offer dependable performance Read more

Long Cast Minnow boasts extremely efficient casts that serve land-based anglers, as well as those fishing from a boat. Punching through even windy conditions Read more

Whether you're hitting your favorite fishing spots on the weekend, gearing up for a water borne expedition, or just hitting the local launch with your family, it's time to say goodbye to compromise. Read more

This new Deep Diving 3D MackStick brings the realism of the MackStick to a deeper diving lure capable of reaching 30 foot depths with the larger 6 ¾” lures Read more

This lure is a companion trolling lure to the Mack Stick Deep Diver billed/bibbed lures.  In this form the lure is to run fast and straight from 6-15 knots.  Read more

The MAGNEBoom Swell is a completely waterproof, ultra-light, ultra-rugged portable speaker. Get up to 6 hours of playtime, to take your music anywhere Read more

The MAGNEBoom Wake is a completely waterproof, ultra-light, ultra-rugged portable speaker. Get up to 4 hours of playtime, to take your music anywhere Read more