Freshwater Lures

A remarkably innovative new slug-style bait, the Dragontail offers great versatility in its applications. Whether in fresh or saltwater Read more

On the cutting edge, The Culprit® Worm outperforms all others, catching more and bigger bass. The unique “kicking” tail and proven colors give you the extra edge. Read more

Doubling your chance of hooking up on a frog bite, the Stanley Double-Take Hook also features longer shanks to further reduce the likelihood of bass missing the hooks on the strike. Read more

The Wedge Spring Hook is designed for the presentation of any soft plastic lure. Originally designed for Frogs and Swimbaits, this design has evolved into a new way of “Swimmin” a wide variety of soft plastics. Read more

Doubling your chance of hooking up on a frog bite, the Stanley Double-Take Hook also features longer shanks to further reduce the likelihood of bass missing the hooks on the strike. Read more

The original Ribbit Frog was known for its heart-stopping action on topwater bass. Stanley Jigs’ Baby Ribbit Frog offers the same explosive action on top water, but works great below the surface too! Read more

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm Read more

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake Read more

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Read more

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. Read more

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass Read more

The Terminator’s Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it’s a more productive frog Read more

This bait can be fished on the back of a jig or solo as a ned style bait. The Rattlin' Chunk uses the same patented flange appendages from the Krackin' Craw Read more

The Googan Baits Rattlin' Ned will help you bring the noise. Each 2.75'' Rattlin' Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. Read more