Fishing Gear
Fishing Essentials
Kayaks & SUP
Apparel
Marine
Outdoor Gear
On Sale
Vehicles
Offshore Lures
New lures will be added here on an ongoing basis but if you don't see the style or color combination you need or are looking for a customized style/size/color combination don't hesitate to give us a call or email us with your needs, 850-238-9975 or [email protected].
$52.10
in stock
Don’t let his size deceive you this small tube lure has an attitude. Straight runner, super lure for light tackle, medium, or heavy. All species fall for the Bad Guy, Rig with 8/0 hooks.
Read more
Black Bart
Bad Guy Trolling Lure
Don’t let his size deceive you this small tube lure has an attitude. Straight runner, super lure for light tackle, medium, or heavy. All species fall for the Bad Guy, Rig with 8/0 hooks.
$52.10
$27.50
in stock
Even though the BEAST is now sized to be a member of the Brat family, fear not it is a giant catcher of the highest caliber.
Read more
Black Bart
Beast Trolling Lure
Even though the BEAST is now sized to be a member of the Brat family, fear not it is a giant catcher of the highest caliber.
$27.50
$24.95
in stock
BRAT will rapidly become the lure you just love to troll and will keep you hooked up again!
Read more
Black Bart
Brat Trolling Lure
BRAT will rapidly become the lure you just love to troll and will keep you hooked up again!
$24.95
$47.25
in stock
These are strong words from the legendary Bart Miller. Use it with any tackle in any weather, and expect hook-ups from predators great and small. Rigged with 8/0's or 9/0's work best with this lure.
Read more
Black Bart
Mini 1656 Angled
These are strong words from the legendary Bart Miller. Use it with any tackle in any weather, and expect hook-ups from predators great and small. Rigged with 8/0's or 9/0's work best with this lure.
$47.25
$25.99
in stock
Great swimming action and diving depth at slow speeds make DTX85-120 floating models perfect for casting and trolling applications where depth and slow speeds are key to getting strikes.
Read more
Nomad
DTX 140 Floating
Great swimming action and diving depth at slow speeds make DTX85-120 floating models perfect for casting and trolling applications where depth and slow speeds are key to getting strikes.
$25.99
$59.99
in stock
This streamlined low drag head with balanced cone shaped insert really settles into its comfort zone at fast speeds even in excess of 18-knts.
Read more
Fathom Offshore
Double O Large 14"
This streamlined low drag head with balanced cone shaped insert really settles into its comfort zone at fast speeds even in excess of 18-knts.
$59.99
$59.99
in stock
This classic design is improved with a newly engineered, lightweight, oversized insert that helps the Marlin Darlin dart seamlessly in erratic burst of speed, and white water, sure to draw a strike from monster predators.
Read more
Fathom Offshore
MARLIN DARLIN LARGE 14" TROLLING LURE
This classic design is improved with a newly engineered, lightweight, oversized insert that helps the Marlin Darlin dart seamlessly in erratic burst of speed, and white water, sure to draw a strike from monster predators.
$59.99
$27.99
in stock
With the name "The Crazy Child" understandably this little guy was designed for those calm days when you need to spice things up a bit.
Read more
Fathom Offshore
EL NINO LOCO SMALL 7" TROLLING LURE
With the name "The Crazy Child" understandably this little guy was designed for those calm days when you need to spice things up a bit.
$27.99
$39.99
in stock
Featuring a 3D molded eye, the translucent glitter head is paired with a matching traditional lure skirt outer, and holographic Mylar inner that is hard to ignore in the water.
Read more
Fathom Offshore
BUBBLE TROUBLE SMALL 5" PRE- RIGGED TROLLING LURE
Featuring a 3D molded eye, the translucent glitter head is paired with a matching traditional lure skirt outer, and holographic Mylar inner that is hard to ignore in the water.
$39.99
$29.99
in stock
Featuring a concave nose that forces an explosive breach and doorknob shape creating a tight side to side re-entry with big eye effect, this lure is sure to devastate the competition.
Read more
Fathom Offshore
GAME CHANGER SMALL 7" TROLLING LURE
Featuring a concave nose that forces an explosive breach and doorknob shape creating a tight side to side re-entry with big eye effect, this lure is sure to devastate the competition.
$29.99
$39.99
in stock
Looking for a lure that stays up top and creates some commotion, the Mistress is exactly that lure.
With its aggressive concave slant face, the Mistress has a tight side to side surface wobble followed by a few seconds of plunger like push. Read more
With its aggressive concave slant face, the Mistress has a tight side to side surface wobble followed by a few seconds of plunger like push. Read more
Fathom Offshore
MISTRESS MEDIUM 9" TROLLING LURE
Looking for a lure that stays up top and creates some commotion, the Mistress is exactly that lure.
With its aggressive concave slant face, the Mistress has a tight side to side surface wobble followed by a few seconds of plunger like push.
With its aggressive concave slant face, the Mistress has a tight side to side surface wobble followed by a few seconds of plunger like push.
$39.99
$59.99
in stock
Be sure to hold on tight when the Bill Collector comes knocking. A trusty flat nose long taper lure that swims straight with a lazy alternating pop
Read more
Fathom Offshore
Bill Collector Large 14"
Be sure to hold on tight when the Bill Collector comes knocking. A trusty flat nose long taper lure that swims straight with a lazy alternating pop
$59.99
$64.99
in stock
Similar to our Calico Jack Slant (but with a slightly narrower face profile) the Man-O-War will have a slightly quicker action from surface to bubble trail.
Read more
Fathom Offshore
Man-O-War (Large)
Similar to our Calico Jack Slant (but with a slightly narrower face profile) the Man-O-War will have a slightly quicker action from surface to bubble trail.
$64.99
$13.49
in stock
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
Read more
Sea Striker
1600 Series Mini Plug 3 Pk - Got-Cha Plug
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
$13.49
$15.49
in stock
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
Read more
Sea Striker
500 Series Plug 3 Pk - Got-Cha Plug
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
$15.49
$14.99
in stock
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
Read more
Sea Striker
300 Series Mini Plug 3 Pk - Got-Cha Plug
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
$14.99
$16.49
in stock
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
Read more
Sea Striker
1000 Series Mini Plug 3 Pk - Got-Cha Plug
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
$16.49
$15.99
in stock
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
Read more
Sea Striker
Spanish Mackerel Kit / Got-Cha Plug 3 Pack
The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes.
$15.99