Inshore Lures

Long Cast Minnow boasts extremely efficient casts that serve land-based anglers, as well as those fishing from a boat. Punching through even windy conditions Read more

Based On 3D Scans From A Real Shrimp, Specially Designed Tail For Life Like Kicking Action, The Tail Section Is Infused With A Nylon Mesh For Increased Durability. Read more

A combination sharply appealing visual features, a crisp erratic action, heavy duty hardware and infallible inner strength to deliver the sub-surface twitch bait every serious saltwater angler wish existed. Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

The 6″ Sea Shad features a solid shad body with a paddle tail that gives it unbelievable action!
The 4″ Sea Shad features a solid shad body with a paddle tail for action! Read more

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Read more

All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more

Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap Read more

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action Read more

While shrimp typically swim forward in a slow motion, they move backwards quickly in sharp, short bursts when frightened or chased--and nothing gets inshore gamefish fired up like the sight of fleeing shrimp! Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Regardless of which design you choose, when you choose Aqua Dream you know you’re getting the “best damn spoon on the flats.” Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more

The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Read more

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Read more

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Read more