Inshore Lures

A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Read more

Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. Read more

Captain Mack’s Super Spoon is a traditional Lead Core Jigging Spoon that is very effective for most all species of game-fish. Read more

Long Cast Minnow boasts extremely efficient casts that serve land-based anglers, as well as those fishing from a boat. Punching through even windy conditions Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

The 6″ Sea Shad features a solid shad body with a paddle tail that gives it unbelievable action!
The 4″ Sea Shad features a solid shad body with a paddle tail for action! Read more

E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Read more

All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more

E-Z baits can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Read more

Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap Read more

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Read more

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action Read more

While shrimp typically swim forward in a slow motion, they move backwards quickly in sharp, short bursts when frightened or chased--and nothing gets inshore gamefish fired up like the sight of fleeing shrimp! Read more

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Read more