Inshore Lures

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Read more

Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Read more

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Read more

The TroutTrick is absolutely deadly not just on spotted seatrout, but also redfish, flounder, stripers, bass, and more! Read more

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. Read more

The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. Read more

The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at variety retrieve speeds and depths. Read more

The Vudu Weedless comes with a belly style hook configuration which makes it much more weedless than our traditional Vudu Shrimp Read more

The C.A.L. Jerk Bait is available in two sizes - 4” forktail and 5.5” diamond tail. They may be fished topwater or sub-surface. Read more

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Read more

The MirrOdine® C-Eye Pro series features natural clear 3-D eyes, contemporary fish-catching finishes and premium black nickel hooks. Read more

MirrOdine ® feature bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Read more

This Gulf Coast and Florida favorite is deadly on Spanish mackerel, bluefish and other game fish. The 4 hook rig has 3/0 gold Mustad Read more

Clarkspoons are highly proven for both salt and freshwater fishing.  They are fast acting, have lifelike motions and can be either trolled or cast. Read more

This lure produces a brilliant shine that reflects like facets of a diamond, flashing in all directions, attracting fish from far distances. Read more