Inshore Lures

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, Read more

The Vudu Weedless comes with a belly style hook configuration which makes it much more weedless than our traditional Vudu Shrimp Read more

The C.A.L. Jerk Bait is available in two sizes - 4” forktail and 5.5” diamond tail. They may be fished topwater or sub-surface. Read more

The durability and versatility of the D.O.A. shrimp is still "the gold standard" in artificial lures. From freshwater Bass to saltwater Redfish tournaments Read more

MirrOdine ® feature bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Read more

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Read more

The Original Clarkspoon with added flash tape to compliment the bright chrome finish of the spoon. Available in a variety of colors and sizes with matching flash tape / bead color combinations Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

Excelling at scenarios where predatory fish are feeding on crustaceans, the Duratech crab delivers Hyper-realistic details Read more

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Read more

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Read more

Mating the signature ribbed body of the TroutTrick® with Z-Man's exclusive curved paddle tail creates a unique bait with lifelike swimming action that attracts bites from not just seatrout, but a variety of fresh-and saltwater gamefish Read more