Inshore Lures

Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out there. Read more

Spoons have long enjoyed a high rank among fishing lures; and for good reason, as their user-friendly design, forage mimicking form and inherently attractive motion offer dependable performance Read more

Vudu "Swimbaits" are also built from "Tough As Hell" TPE plastic. If you love throwing swimbaits, get ready for the very best chunk & wind baits out there. Read more

The Vudu Weedless comes with a belly style hook configuration which makes it much more weedless than our traditional Vudu Shrimp Read more

The NEW MirrOdine ® Broken Glass Series feature bright, reflective, broken glass foil inserts, "fish-calling" rattles and natural 3-D eyes to enhance their realism Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

The NEW MirrOdine Broken Glass Series feature bright, reflective, broken glass foil inserts, "fish-calling" rattles and natural 3-D eyes to enhance their realism Read more

Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook Read more

Excelling at scenarios where predatory fish are feeding on crustaceans, the Duratech crab delivers Hyper-realistic details Read more

The ORIGINAL GOT-CHA lure is a tried and true fishing lure. These are some of the most popular models conveniently packed in threes. Read more

Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more

The new Vudu 6" Shads are made from "TOUGH AS HELL" TPE, The serrated tail articulates, creating a life like swimming action Read more

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Read more

The MirrOdine® C-Eye Pro series features natural clear 3-D eyes, contemporary fish-catching finishes and premium black nickel hooks. Read more

MirrOdine ® feature bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Read more

MirrOdine ® feature bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Read more

This Gulf Coast and Florida favorite is deadly on Spanish mackerel, bluefish and other game fish. The 4 hook rig has 3/0 gold Mustad Read more