Rapala

Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Read more

The 60" Retractable Ruler will ensure that you always know the length of your catch. Read more

Compact and extremely accurate, the 50lb. Digital Scale offers high-end features at a value price. Measures in both pounds and kilograms. Read more

One tool for a multitude of cutting tasks. Shears are great for heavy leverage lopping to fine detail trimming. Read more

The new Rapala® Elite Pliers are armed by Cerakote which is a high performance, lightweight coating that protects against abrasion, corrosion & UV rays. Read more

Armed with high performance, lightweight Cerakote® coating which protects against abrasion,corrosion & UV rays. Read more

The X-Rap® Magnum Xplode® has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. Read more

Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap Read more

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Read more

Keeps your hooks in top notch condition in the field with this convenient hook sharpener. Neck lanyard keeps it ready for quick honing to ensure premium penetration into tough fish. Read more

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. Read more

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Read more

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance. Read more

Design delivers 60% more power for cutting large hooks, line & leaders with ease. Carbon steel with nickel plated finish provides extra corrosion resistance Read more

3" Length perfect for baitfish and small species.
Compact handle allows for quick and easy control.
Coil wrist lanyard. Read more

The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Pocket size features digital display, tare weight Read more

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Read more

Built to take the abuse of hard hitting fish like blues, tarpon, tuna and wahoo the Rapala Magnum® CountDown® is rigged saltwater tough Read more